CUSTOM FONT & BESPOKE FONT FAQs

The Ascender team understands that not every font problem can be solved with an off-the-shelf solution. While it would be nice to have a ready-made font for every situation, this is often not the case.

The process of developing a custom font or bespoke font starts with Ascender working together with the custom to answer the following Frequently Asked Questions (FAQs):

Typeface Design

• Do you have an existing font that you want to start from, or will Ascender create a new typeface design?
• Is it a single font, or a family with numerous weights and styles?
• What is the design criteria, what is the audience?

Character Set

• In what countries will the font be used?
• What languages and scripts need to be supported?

Font Formats/Operating System

• Bitmap, TrueType, Type 1, OpenType?
• Windows, Macintosh, Linux, Unix, Embedded?

Screen or Printing Quality

• How will the font be used?
• What type of display technology will be used (CRT, LCD, etc.)?
• Are there specific sizes that need to be tuned for readability?

Licensing

• If Ascender starts from an existing typeface do we need permission from the original type designer/foundry?
• Is the font for your company’s internal use, or will you distribute it?
• Do you want exclusivity on the custom design?

The above questions represent a sampling of the questions we ask to help define the scope of the project and determine the specifications from which we can provide a quotation.

To learn more about Ascender’s custom font and bespoke font services or to enquire about your specific needs, please contact us.

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